To highlight the SS20 collection, showcased during Shanghai and Milan Fashion week, I was tasked to create face filters and art direction for BOSS’s Instagram channel.

The face filters draw inspiration from the collection itself and the event during the show. I was responsible for the concepts behind the filters and worked together with a technologist to see them come to fruition.

Beyond the face filters, I art directed a video series answering questions about the BOSS Individual collection as well as a multi-camera approach to their live feed showcasing the show itself.